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Brand Character

We are...

Vibrant

We are a thriving organization offering dynamic programs and experiences.

Unifying

Through our actions, we bring together different ethnicities and economic classes.

Empowering

We uplift youth and give them tools to better succeed in school and in life.

Dignified

We present ourselves in a manner that commands and encourages respect.

Aspirational

We give youth a hopeful outlook and inspire them to work towards that vision.

Trusted

We are an established and prominent anchor to the community.

Welcoming

We are friendly, courteous and accessible; inviting new people into our community.

Cultured

We are practitioners and stewards of Puerto Rican heritage.

Artistic

As an arts organization we are a center for passion, creativity and expression.